We know that hotels choose to manage their OTAs or Online Travel Agents through an extranet, which might be linked to a preferred channel management software. A quota of the entire inventory is allotted through this interface, so the hotel’s rooms can be put up on the OTA (during off season and season periods) for proper distribution.
When occupancy is high, the hotel blocks all its rooms for itself. Contrastingly, during off season, they keep the option open and a huge percentage of the inventory gets allotted to the OTAs. As a result, OTAs keep increasing their market share in the online distribution landscape.