This year marked my 10th Adobe Summit, and it was one of the best I’ve been to. There was so much interest in optimization and personalization strategies. We talked about new and exciting ways marketers can interact with customers. For instance, I shared with the audience how I have taken hundreds of pictures of my sons’ toys over the years. It’s never been easier to share — and even personalize — those photos before today! And, the same applies to marketers.
This point was brought home during a session I had with MGM Resorts International’s vice president of revenue optimization, Geoff Waldmiller. I shared results from the Hotels 2020: Beyond Segmentation survey of hospitality executives from Fast Future and Amadeus. Ninety-two percent of those surveyed acknowledged that, in the future, “hotel guests will expect their stay to be personalized around a set of choices they make at the time of booking or prior to arrival.”
Hoteliers must be able to meet those expectations.