Online will be most popular travel booking channel in Europe by 2017



It is often easy (maybe even convenient) to forget that the majority of travel bookings are still made offline and not via the internet.

But within 18 months, Europe will be the first region on the planet to see online overtaking offline as the leading booking channel for travel products.

Phocuswright, at its conference in Dublin, Ireland, this week, estimates that the continent’s digital penetration for bookings will move past that of North America (still under half of all bookings) to reach 52% by the end of 2017.

Read More on tnooz here..


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