Direct Bookings Overtake OTAs With Perks and Clever Incentives!



It is not a strange fact that OTA’s are known to provide 20% of the total room bookings. While your rooms do get filled to its capacity due to the synergistic performance of direct bookings and OTA’s, several hotels are working out on a clever strategy to outsmart OTA’s and rev up their direct booking.

Truth is- though OTA’s provide a considerable boost for booking, hotels tend to lose 10-25% commission fees for their presence in the OTA listing. To take the heat off this inevitable loss of 15-25% in a bargain to fill 20% of the rooms to capacity, hotel managements have resorted to creative incentives to attract guests through direct bookings on their website via distribution system.

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