It is not a strange fact that OTA’s are known to provide 20% of the total room bookings. While your rooms do get filled to its capacity due to the synergistic performance of direct bookings and OTA’s, several hotels are working out on a clever strategy to outsmart OTA’s and rev up their direct booking.
Truth is- though OTA’s provide a considerable boost for booking, hotels tend to lose 10-25% commission fees for their presence in the OTA listing. To take the heat off this inevitable loss of 15-25% in a bargain to fill 20% of the rooms to capacity, hotel managements have resorted to creative incentives to attract guests through direct bookings on their website via distribution system.
– See more at: http://www.hotelogix.com/blog/2014/03/27/direct-bookings-overtake-otas-with-perks-and-clever-incentives/?utm_content=buffer912bc&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer#sthash.Smf6k8DF.dpuf