Money talks and IHG are shouting loudly:

Savvy consumers have already woken up to the benefits of booking direct; now it looks like IHG wants the world to know! Setting up shop (or should we say guestroom) along the bustling South Bank in London, the IHG team have taken to the streets today to promote their Rewards Club. We found a makeshift hotel room drenched in dosh that they’d built to show consumers just how much money they could save by going direct instead of through OTAs – and it’s a lot.

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